Tagline
Marketing professional building a disruptive hair care brand
Bio
I am passionate marketing and communications professional with a background in brand strategy, media relations, SEO, and B2B growth. I bring cross-sector experience from roles in public relations, digital marketing marketing, and nonprofit advocacy, as well as hands-on marketing consulting work in the real estate industry. My expertise spans market research, UX design, content creation, and campaign execution, skills I'm now channeling into building Mettlesome, a purpose-driven haircare brand rooted in authenticity, performance, and social integrity. With a drive to shift the narrative around beauty and business, I am committed to making my mark as a female founder and empowering others to do the same.
Location
Nashville, Tennessee, US
Last Active
6 days ago
Name / Logo
Elevator Pitch
Mettlesome is a haircare brand redefining the urban consumer with products designed to fight frizz, humidity, and environmental pollutants..
Industry
Consumer Products
Team Size
Just Me/Co-Founders
Funding Stage
Pre-Seed
Funding Raised
None/Bootstrapped
Annual Revenue
$0 to $100k
| Skill | Strength | Explanation |
|---|---|---|
| Marketing | 85 / 100 | Passionate marketing and communications professional with expertise in brand strategy, media relations, SEO, and B2B growth. Experience in public relations, digital marketing, and nonprofit advocacy. |
| Brand Strategy | 80 / 100 | Background in brand strategy with a focus on authenticity, performance, and social integrity. |
| Content Creation | 80 / 100 | Skilled in content creation for marketing campaigns and brand development. |
| SEO | 75 / 100 | Experience in search engine optimization as part of a broader marketing skill set. |
| Media Relations | 70 / 100 | Experience in managing media relations as part of a marketing role. |
| Consumer Products | 70 / 100 | Experience in the consumer products industry through the development of a haircare brand. |
| B2B Growth | 70 / 100 | Experience in B2B growth strategies through marketing consulting work. |
| UX Design | 65 / 100 | Experience in UX design as part of market research and content creation. |
| Real Estate | 60 / 100 | Hands-on marketing consulting work in the real estate industry. |
| Founder | 20 / 100 | Founder of Mettlesome, a purpose-driven haircare brand. |
Title
Founder
Position Description
Building a purpose-driven haircare brand rooted in authenticity, performance, and social integrity.
Accomplishment Notes
Founded Mettlesome, a haircare brand redefining the urban consumer with products designed to fight frizz, humidity, and environmental pollutants.
Title
Bachelor’s Degree
Position Description
Area of Study: Public Relations & Market Research & Statistics
Accomplishment Notes
Honors Graduate & Academic Scholarship Recipient
Title
Bachelor’s Degree
Position Description
Area of Study: Public Relations & Market Research & Statistics
Accomplishment Notes
Honors Graduate & Academic Scholarship Recipient