Scout Underwood
CEO of FlavorHawk
Huntington Beach, CA
About Scout
I work day and night leading a Google AI startup that solves nearly everyone's daily dilemma of "What to eat." I've been in technology and marketing for over 25 years. I have held strategic roles in successful pivotal initiatives for companies such as Harley-Davidson and Toyota, focusing on marketing toward young adult audiences.
Company
FlavorHawk
FlavorHawk.com
With pre-COVID food recommendation data pioneers, the world's leading flavor science institute, and the Google AI startup program, FlavorHawk has built a personalized menu item recommendation engine that is functional first.
With our friction-free and entertaining "menu-item-to-mouth" matchmaker, where models show up to a 94% prediction accuracy, we've replaced work, ratings, and reading with delightful custom suggestions with the FeedMe app. In a fun way, it is designed to deliver a rapid answer to "what to eat" and be the farthest upstream in the search for the most satisfying meal.
FlavorHawk's powerful "Land, Expand & Burn Bridges" marketing strategy will flood the American Gen Z market next year, so this Foodie Generation has a tool to reach for when addressing the primary lifestyle pastime of dining out. FeedMe is designed to capitalize on the attention by providing value through tongue-targeting ads, food orders, and unique mouth-mapped data sales in a US market that spends $14B annually on advertising.
When you think "what to eat," think FeedMe.
We're market testing in Los Angeles now.
Company Stage
Prelaunch
Funding Raised
$500k to $1M
Team Size
1-5 employees
Annual Revenue
$0 to $100k
Location
Huntington Beach, CA
Founded
2023
Industry
Food
Skills
Raised Funding
Successfully raised between $500k and $1M for FlavorHawk.
Market Testing
Currently market testing the FeedMe app in Los Angeles.
Data Analysis
Utilized data to develop personalized recommendations.
Experience
job
Strategic Marketing Role
Harley-Davidson
Held strategic roles focusing on marketing initiatives targeting young adult audiences.
Contributed to successful marketing campaigns that resonated with the target demographic.
job
Strategic Marketing Role
Toyota
Worked on pivotal marketing initiatives for the brand.
Played a key role in marketing strategies aimed at young adults.
job
CEO
FlavorHawk
Leading a startup focused on food recommendation using AI technology.
Developed the PADRE engine for personalized dish recommendations and initiated market testing in Los Angeles.