Customer Development

with Steve Blank

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Pain Gain

Solve a pain or create gain for the customer with your product.

Steve Blank

8x Entrepreneur, Author, Customer Development Expert

Lessons Learned

Needs are universal, across all 7 billion people on the planet.

Serving needs creates markets several multiples larger than merely solving problems.

If the pain you are solving occurs daily or hourly, you are solving something important.

Dig Deeper

  • THINK: Customer Need
  • ACT: Rank Pain or Gain
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