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Learn from the leading experts how to take advantage of the most effective marketing channels and convert your audience into paying customers.

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Content Marketing

1. Traffic Creative 2. SEM 3. SEO 4. Google 5. Size Matters 6. Email Power 7. Blog Best 8. Link Building 9. Branding 10. Internet Marketing

Early Stage PR

1. Story 2. Launch 3. Basics 4. Building 5. Timing 6. Q=A+1 7. Logistics 8. Ideal Client 9. Reporters 10. PR Myths

Scaling User Growth

1. Curves 2. Metrics Matter 3. Diffusion 4. Finding Fit 5. Virality 6. Hypergrowth 7. User Shoes 8. Paid Channels 9. Unpaid Channels 10. What’s Next

Growth from User 0

1. Hustle Stage 2. Growable 3. Growth Studies 4. Must Have 5. Marketing Stack 6. Optimize 7. Insights 8. Loops 9. Growth Mindset 10. Growth Canvas

Social Media & Branding

1. Necessity 2. Platforms 3. Twitter 4. Logistics 5. Tone 6. Management 7. Followers 8. Retweeting 9. Responding 10. Advice

Revenue Relationships

1. Archetypes 2. Demand Creation 3. Obtain 4. Retain 5. Grow 6. Revenue 7. Models 8. Pricing 9. Market Type 10. Monetization

Marketing Your Startup

1. Startketing 2. Sniper 3. Strengths 4. Product 5. Go To Market 6. Know Yourself 7. Awareness 8. Advocates 9. Discovery 10. Nurture Close

Sales Funnel Optimization

1. Sales Funnel 2. Funnel Creation 3. Funnel Optimization 4. Surveying 5. Question Design 6. A/B Testing 7. Metrics 8. Pricing 9. Freemium 10. Customer Delight

Data-Driven Decisions

1. Optimization 2. Engagement 3. Testing 4. Impact 5. Frequency 6. Sample Size 7. Experimentation 8. Results 9. Data Infrastructure 10. How to Grow

Consumer Growth

1. Fit First 2. Consumer 3. Hyper Growth 4. Growth Team 5. Gray Area 6. Testing 7. Language Fit 8. Focus 9. Data 10. Ecosystem

Now Playing

Logistics

Spending cash and building community

Instructor

Julie Crabill

Founder & CEO, PR Expert

Lessons Learned

Do not spend any money on PR externally until you can spend about $3k-$4k per month.

Define your core targets: what do they read, what do they care about, who influences them?

Build community into the DNA of your company. Your community will do consistent & free PR forever.

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