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Luis Betancourt

Trainner/Advisor/Speaker on Digital Marketing

Bio

Luis is an Electronic Engineer who's worked on Digital Marketing for more than 13 years, focusing on SEO, PPC and Google Analytics for brands like VoiceBunny, Colombia's Country Brand, VisitGuatemala among others.

As part of his journey, Luis has also designed and implemented other online strategies as Display Advertising, Social Ads, Content Marketing, Remarketing, Email Marketing and Affiliate Marketing, building an integrated digital marketing strategy.

Luis split his time between projects as a consultant and the academic world, offering courses, workshops, seminars and conferences in universities, companies and events.

He also supports the Colombian Entrepreneurial Ecosystem, working as an advisor in several Incubation and Acceleration programs.

Luis speaks fluently Spanish and English (and a bit of portuguese) and lives in Bogota with his wife (Her business as couples therapist is Luis' laboratory on Digital Marketing) and Dalí (His Chocolate Labrador Retriever).

Recent Answers

Career Counseling

How should I approach starting a coaching business when I am still job hunting?


Luis Betancourt

Trainner/Advisor/Speaker on Digital Marketing

1) Get a domain with your name 2) Start a blog (I would recommend Wordpress.org) - DIY 3) Read this: https://www.digitalmarketer.com/blog/customer-value-optimization/ Un abrazo ;)

WordPress

I'm creating a coaching course for my home-based-business team, which includes documents/vids/downloads. Does wordpress offer good templates for this?


Luis Betancourt

Trainner/Advisor/Speaker on Digital Marketing

Some examples: - http://themeforest.net/item/health-coach-wp-theme-for-holistic-life-coaching/12851250 - http://www.nimbusthemes.com/out/51819/ - http://www.nimbusthemes.com/out/12851250-demo/ - http://www.nimbusthemes.com/out/booster-demo/ - http://www.nimbusthemes.com/out/10761703-demo/ - http://www.nimbusthemes.com/out/9558170-demo/

Google Analytics

I bought an out-of-business competitor's domain, which still ranks in Google. What is the best way to use the domain?


Luis Betancourt

Trainner/Advisor/Speaker on Digital Marketing

It depends, if all the organic traffic is going to the home page and your domain target the same topic, you woud probably transfer the ranking. If there are lots of pages ranking on the domain you bought, you would need to offer the same content on your site and redirect url by url!

Business Development

What marketing channels are best for a technical services company?


Luis Betancourt

Trainner/Advisor/Speaker on Digital Marketing

I would run a test with Search Ads in Google Adwords, Facebook Ads and LinkedIn Ads to see which one perform the best. That would be my short term! Then, Content Marketing (Blog), Social Media, Email Marketing and some Display Advertizing. I've worked with 2 companies like yours and these channels worked for them! I usually work on a weekly meeting (1 hour) basis and it usually takes between 2 and 3 months to have an integrated digital strategy up and running!

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Areas of Expertise

Digital MarketingOnline MarketingDigital StrategySearch Engine MarketingGoogle AdWordsSearch Engine OptimizationWeb AnalyticsGoogle AnalyticsDigital Marketing StrategyFacebook Ads