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Scott Stratten

UnMarketing, UnSelling, Unbranding.

Bio

6-time best-selling author, 500+ paid keynote talks, 300+ episodes of podcast hosting w/ sponsorships.

Recent Answers

Affiliate Marketing

How do you approach an influencer, a "guru" or a podcaster /blogger in your niche offering a commission without being too direct?


Scott Stratten

UnMarketing, UnSelling, Unbranding.

I'm an "influencer" some would say and we get emails all the time. The only ones I've ever worked with when being pitched is ones who knew what I would and would not be involved with, personalized their approach and didn't write a cheesy template email like the Jennifer Lawrence ones.

Book Publishing

How can I make a living out of writing and publishing online books?


Scott Stratten

UnMarketing, UnSelling, Unbranding.

I've published 4 books (Wiley) and sold around 100,000 copies total. There is a reason why publishers ask you for your sales and marketing plan for your book before they publish it... you have to have a platform to sell to. A built in audience. It is almost impossible to sell any copies of a book from someone that doesn't have a following, let alone make a living from it. There is no quick fix/tool. You need to create a following/audience based on your subject expertise. I'm not talking about a Twitter following, but a reading following. Do you currently have a site/blog? You need a way to capture readers email addresses and build and nurture that list. If you don't you can use a place like Medium to start posting and put out consistent quality writing, but make sure they have a place to go to at the end to sign-up to hear more from you.

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Areas of Expertise

Digital MarketingSocial MediaSocial Media MarketingViral MarketingPublic SpeakingBook PublishingKeynote SpeakingSocial NetworkingPublished AuthorViral Video