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Yunche Wilson

Marketing and Sales Performance Management

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I help B2B technology firms boost sales & marketing productivity, reduce customer acquisition costs & increase revenue.

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I am launching a food subscription service for healthy snacks. How do i reach out to bloggers/media to get featured?


Yunche Wilson

Marketing and Sales Performance Management

The best way is to search for local foodie bloggers in your area. You will want to give them a sample of some of the healthy snacks that will be a part of the subscription. Twitter is a GREAT way to reach these people. Since you only have 160 characters, you want to make it short and sweet. Something like: Hey (name), I would like to send you a sample from my healthy food subscription service. Where should I send it? More often times than not, you will get a reply and address to send it. I would then include a handwritten note about the service and offer a complimentary 3 month subscription to them. The goal is to offer them a sample, give them a gift and build rapport all at the same time. Let me know if you have any more questions!

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Digital MarketingPublic relationsSocial MediaSocial Media MarketingMarketing StrategyBusiness CoachingLifestyle CoachingLife CoachingPress ReleasesSmall Business Development