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Marty Goldsmith

Sales and business experience

Bio

I bring considerable experience in sales, sales management and accounting. Has a sales person for over twenty years, I sold all types of tangable and in tangable products, to both consumers and business, I was alway at or above standard and I am a self taught salesperson. Has a manager I designed a selling program for a fifty year old company that increased sales by six percent, with no additional capital. Has an accountant I was controller for a large manufacturing company. I started a business in Louisville Ky, with limited capital that generates very impressive cash flow and margins.

Recent Answers

Customer Service

What are the best practices for managing BBB complaints?


Marty Goldsmith

Sales and business experience

Hope the BBB takes it off, if not you have a major fight on your hand. First he good news is no one values the BBB, but they will not delete anything. I had a difficult time with the Franchise owner, the legal department of the parent company. The BBB is a franchise. I filled suit in Louisville Ky Court against them and lost, ( I know I would), I followed this up with a written letter, telling the local owner, that I would file suit against him in Israel, I am Jewish and have dual citzenship, He removed the complaint. I spent several hours researched the BBB and they are a very dishonest business, that says they are honest, They stongarm small companies into belonging and use a very powerful website against small businesses.

Membership Development

What steps should I take to start a successful membership site? Thinking of using a combination of Infusionsoft + AccessAlly.


Marty Goldsmith

Sales and business experience

Two issues in this question. Building the site, which is going to be very expensive. The second part getting customers, you have to have a plan for each. Remember most people have plenty of internet power, software and sites, and are not open to set up with another system.

Networking

Is it necessary to join the chamber of commerce, for any specific reasons?


Marty Goldsmith

Sales and business experience

I have had some good experience with Chamber events, social hours, lunches etc, but I have never got any business from them.

Retail

How do I sell iPhone cases and make a profit out of them?


Marty Goldsmith

Sales and business experience

This is a common problem, I stay away from technology hardware, because they quickly become dated. In your case this is not an investment that you are going to make or lose a considerable amount of money on. EBAY has a considerable number of I phone products on it, I would drop my price on these and move on.

Web Marketing

What is the best way to price your product when your company is needing cash?


Marty Goldsmith

Sales and business experience

That is always a tuff call, to take the profit at the start of the project or to make a great profit at the end. Not only is this tuff for you, your customer has the same analysis. I would offer plans that do both, that would give you a mix of the upfront revenue that you need and back end profit that is so nice. Marty

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Event planningCustomer ServiceSmall BusinessEvent ManagementBudgetsQuickbooksAccountingCorporate EventsWeddingsParties