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Judd Lyon

Craft CMS Developer & Consultant

Bio

I help B2B brands develop and optimize their web presence. Craft CMS specialist with deep experience (15+ years) in front-end dev and technical SEO.

Recent Answers

Product Development

Who can help me pivot my business amidst commoditization in a creative services company?


Judd Lyon

Craft CMS Developer & Consultant

Read and listen to everything you can by David C. Baker and Blair Enns. This is their beat.

Digital Marketing

As a self-employed web developer, how can I effectively post to classified sites?


Judd Lyon

Craft CMS Developer & Consultant

Develop a manual process and take notes. Once you've had a little bit of success, hire a virtual assistant and provide them with a standard operating procedure with the types of jobs to reply to, language to use, etc.

SaaS

What are the main challenges facing B2B SaaS startup CTOs with regard to product development?


Judd Lyon

Craft CMS Developer & Consultant

Trying to build technology around an ever-shifting business model is super tricky. Finding reliable help is also a common challenge.

Incorporation

Where should I incorporate my SAAS startup?


Judd Lyon

Craft CMS Developer & Consultant

You should talk to an attorney. Stripe Atlas could also be a good starting point.

Referrals

Where can I find superconnected b2b folks that would make introductions to our company for ~$1500 per closed deal?


Judd Lyon

Craft CMS Developer & Consultant

It's low-tech but I'd start at conferences and events. It's easier to build trust face-to-face and you'll have a concentration of like minded people in one place. From there I'd expand to online outreach via email and LinkedIn.

Twilio

Where can I find helpful information regarding Twilio integration and VIP pricing?


Judd Lyon

Craft CMS Developer & Consultant

Contac their sales team: https://www.twilio.com/help/sales

Marketing Strategy

What kind of service or product can be the best fit to run co-marketing with a company which provide UI/UX review of websites and mobile apps?


Judd Lyon

Craft CMS Developer & Consultant

Partner with SaaS e-commerce and website builders (Shopify, BigCommerce, Magento, SquareSpace, etc). Web hosting companies are always looking for add-on services to differentiate themselves in a crowded field as well.

Lead Generation

What lead generation strategies have worked best for you?


Judd Lyon

Craft CMS Developer & Consultant

Word-of-mouth from clients is the gold standard, but you can also get referrals from your peers. In-person is great (albeit not super scalable) way to get momentum. Another good source of leads is to become an "official partner" for a specific provider. This depends on your industry but channel partnerships can be a good source of leads.

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Areas of Expertise

Digital MarketingWeb developmentWeb DesignWeb HostingSearch Engine Optimization (SEO)B2BSEO AuditsWeb Design & Development