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Yannis Karagiannidis

Growth: Marketing, Product, Analytics

Bio

The theme of my professional career is understanding why people do what they do and influencing human behavior. I like to work on growth, performance marketing and product

Specialties: user acquisition, virality, growth hacking, product design, product development, digital marketing, leadership, analytics, data analysis, PR, promotion, inbound marketing, consumer insights, front-end development, user experience.

Things I love:

• User Acquisition
• User Activation
• User Onboarding
• User Retention
• Referral programs / virality
• Pricing
• Customer Engagement
• Data Analytics
• Product Management
• Mobile & App Growth
• UX & UI Optimization
• Growth Hacking

Recent Answers

Website Conversion

We have just started a new online business (job related) - what is the best way to drive new traffic and users to the site?


Yannis Karagiannidis

Growth: Marketing, Product, Analytics

Hi there, You can follow the organic or the non organic growth path. But first, I believe that you need to identify your ideal customer and then try to look for ways to reach your audience. What kind of service is this? Yannis

Revenue Modeling

What are the key challenges / metrics in implementing an online subscription model targeting consumers?


Yannis Karagiannidis

Growth: Marketing, Product, Analytics

I think it would help us help you here if you mentioned to us the nature of your product :)

SEM

Would it be frowned upon if I were to create an SEM PPC campaign using my competitors' company names as keywords-to-bid-on for my ads?


Yannis Karagiannidis

Growth: Marketing, Product, Analytics

If you can stand the cost (bidding on other brands costs a lot), it's a good way to capture customers from competitors

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Areas of Expertise

Growth HackingProduct ManagementSEOUXWeb AnalyticsSearch Engine Optimization (SEO)PPCSEMGoogle Adwords ProfessionalSEO Audits