Expert on Leading New Ventures in Sports Marketing
As both a senior corporate executive and entrepreneur, my expertise comes from three decades of building brands, driving revenue and delivering breakthrough marketing solutions. I have created new profit centers, customer engagement channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations.
My pedigree combines experience at the NBA, IMG, Bank One and Diamond Resorts International and through my consulting and entrepreneurial venture firm, Iron Horse Marketing. Over the years I have leveraged my experience, thirst for knowledge, ability to lead strategic debate and interest in mentoring young executives to teach sports business courses to both undergrads and MBAs at The Wharton School of the University of Pennsylvania.
New Jersey guy blessed with a terrific wife and healthy kids. Boston College undergrad and Wharton MBA. Big New York Yankees and New York Giants fan.
Unique Skill Set
• The entrepreneurial spark to take a vision, formulate a plan and drive execution.
• The marketing skills to identify customer needs and the creativity and implementation skills to deliver innovative solutions.
• The relationship and presentation skills to connect with prospects, close deals, generate revenue and maximize partnerships.
• The financial and analytical skills to manage profitability, improve efficiency and manage a P&L.
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