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Rob DiGisi

Expert on Leading New Ventures in Sports Marketing

Bio

As both a senior corporate executive and entrepreneur, my expertise comes from three decades of building brands, driving revenue and delivering breakthrough marketing solutions. I have created new profit centers, customer engagement channels and brand development platforms for organizations including start-ups, pro-sports leagues and multi-billion dollar corporations.

My pedigree combines experience at the NBA, IMG, Bank One and Diamond Resorts International and through my consulting and entrepreneurial venture firm, Iron Horse Marketing. Over the years I have leveraged my experience, thirst for knowledge, ability to lead strategic debate and interest in mentoring young executives to teach sports business courses to both undergrads and MBAs at The Wharton School of the University of Pennsylvania.

New Jersey guy blessed with a terrific wife and healthy kids. Boston College undergrad and Wharton MBA. Big New York Yankees and New York Giants fan.

Unique Skill Set
• The entrepreneurial spark to take a vision, formulate a plan and drive execution.
• The marketing skills to identify customer needs and the creativity and implementation skills to deliver innovative solutions.
• The relationship and presentation skills to connect with prospects, close deals, generate revenue and maximize partnerships.
• The financial and analytical skills to manage profitability, improve efficiency and manage a P&L.

Recent Answers

Product Development

How can I find someone who has a merchandising license for the NFL, MLB, NBA?


Rob DiGisi

Expert on Leading New Ventures in Sports Marketing

Fanatics has the umbrella apparel license with both NFL and NBA. For non-apparel, the NBA entertains new concepts all the time (I used to run business operations for the licensing group in the 90s). However, you will need to show distribution and required to pay a minimum if you were to pursue a non-apparel license for your own company. There are dozens of long time "hard goods" licensees and they may be interested in working with you. Licenses are granted for specific products (known as "rights management") I can point you in the right direction but need to know more.

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Areas of Expertise

Marketing StrategyBusiness StrategyNew Business DevelopmentSports MarketingConsumer MarketingSports Management