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Christopher

Email Profit Expert

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Operations Implementer at BombTech Golf. Delivered over 10,000,000 emails. Driven over $2,500,000 in email-attributed revenue.

Recent Answers

Social Media Marketing

How can I get started using social media to help my startup?


Christopher

Email Profit Expert

At this point in time, I believe Instagram offers the lowest cost of entry. Leveraging hashtags to show up in search, following people, engaging on other profile posts, and posting to your own profile and story daily will grow your following as long as you put in the work.

Target Marketing

In addition to Facebook, how do you reach age 50+ as a demographic?


Christopher

Email Profit Expert

Honestly, I would explore direct mail!

Marketing Strategy

What's the best way to promote an ecommerce web site?


Christopher

Email Profit Expert

Influencer marketing. Find a bunch of micro influencers with sub 5,000 follower counts on twitter, insta, fb, snapchat and offer to send them free product. Maybe throw in a referral link and pitch them on the commissions they can make. The price being only your time to find them, communicate with them, your COGs, and shipping. Over time it can have a compounding effect on growing your brand while also driving immediate traffic to your site.

Business Strategy

What is a better business growth strategy: selling more of the same product, expanding product offering, or both?


Christopher

Email Profit Expert

If you are acquiring customers it is ALWAYS great to have more products to sell to them. It's easier to sell to someone who has already bought from you. Expanding your product offering and selling those products to your existing customer base will drive repeat sales and go a long way to increasing predictable revenue and protect you from algorithm changes. Leveraging email marketing and properly segmenting your customer base will help you do this!

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Email MarketingEmail DesignEmail Marketing SoftwareEmail StrategyEmailEmail ManagementEmail List Building