TONS of amazing content practical to starting and growing the business. EVERY business advice starts out with the same way missing one KEY piece that allows the business to thrive and grow to be a Category King, and that is you must FIRST design your Market Category. Learn what CATEGORY DESIGN is. It is the single most important step in starting the business. Almost every single business starts out with a product or service, and then creates a business name and logo, what they think is their "brand"

Category Design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company category king. Category Design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company category king.
Category Design is about creating a powerful and provocative story that causes customers or users to make a choice. Evokes something different from what came before not just better.
Category Design is marketing public relations and advertising when it is all focused on conditioning the market to desire and need whatever you're giving it. The goal is to condition the market to have an aha that changes people's consumption usage and buying decisions. This is much more than messaging and branding.

The company that defines the space is best positioned to dominate it