Strategic clarity is the ability to clearly define, quickly adapt, effectively communicate and properly implement the company's business strategies. It is the opposite of strategic ambiguity.

Strategic clarity as a modern term or phrase most likely arises from a very real problem. That is, many businesses do not have a clear strategy or, the strategy they have is ambiguous.

Frankly, I would bet that strategic clarity as a new term was probably coined by a business consultant or consultancy firm as a marketing ploy to differentiate themselves from their competitors. The term is catching on.

Any business that does not have a clearly defined, adaptable, effectively communicated and properly implemented strategy is at best operating below its true potential, and at worst is in serious jepoardy.

I offer free 30 minute consultations using the link below. Feel free to schedule a free call if you would like to discuss this further.

All the best,

Kevin McCarthy

Answered 7 years ago

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