I'm beginning to venture into building products and services for the music industry. The goal is to start as a side business and grow into a full time company. Is it worth spending the time and effort to talk to as many artists, managers, agents as possible before building my first product, or would it be smarter to consult with a handful of people I already know and have relationships with and rely on their feedback to get started?
My suggestion would be to connect (face to face if possible, Skype otherwise) with a couple from each category of users quickly (and multiple genres if that is an important category for differentiation) and then look to work towards the MVP,before getting more feedback (and ideally sales). Important to get that some of your initial consults are with users/customers outside of your network to ensure there isn't some kind of friendly bias.
Answered 10 years ago
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