How do I ensure the safety of designer clothes in my fashion rental startup?

I have started a fashion rental business where I lend designer clothes from top brands like Gucci, Prada, Dior, Calvin Klien, Armani, etc. As all these products are expensive, is there any idea to keep them safe from damage?


There are some things that you can do for the safety of your rental dresses. Getting business insurance is the first and most practical thing to do but it is not possible to claim insurance after each and every instance of product damage. So apart from insurance, you will also need to have care measures.

In my opinion, switch your rental model from offline to online or just start using a rental software. I am suggesting this because of various reasons. With modern rental software (, you can secure your rental dress inventory in many ways.

Inventory management: With a computerized system, you can keep track of every dress you lend. This will help you ensure that your dresses do come back to you after a rental period is over. You can also keep track of orders and check overdue returns and send alerts and notifications for the same.

Start charging late return charges: Rental software like Yo!Rent and Booqable provide features to levy late returns. Basically, you can define different late return periods, like 24 hours delay period and 48 hours delay period. For all defined late return periods, you can levy different late return charges.

Collect and manage rental security: You should also collect rental security from customers at the time of taking orders. This can be handled either manually, or again with a software that has a dedicated rental security module. You can use this security to reimburse any product damages or deduct late return charges.

Keep a maintenance buffer period: Keep a buffer period between two rental orders for maintenance and upkeep of products. One way to achieve this is by keeping the returned product out of the inventory. Once the product has been successfully inspected/repaired, you can add it back to the inventory. This function is often automated in rental software.

Mention your Terms and Conditions: Keep the rental terms and conditions for each and every dress that you have completely transparent with the customers. You can also integrate an eSign feature in your software so that you can get the conditions signed before completing the transaction. Some examples of terms and conditions are: No wash, no ironing, ironing only on low heat, do not wear in direct sunlight, etc.

Ensure good packaging: The most regrettable product damages for a dress rental business are shipping damages. Here, you cannot blame the customer nor deduct reimbursement. Instead, you often have to pay for repairs from your pocket. Thus, it is much better to ensure proper packaging in the first place. For reference, you can rent a dress from your competitors and take note of their packaging standards.

Taking these security measures right from the initial phase of your business can prevent losses in the long run. Meanwhile, the more the attention you pay towards the security and maintenance of your dresses, the more revenue you can generate per dress. All aforementioned options are also readily available in many rental software, so consider adapting the online dress rental business model that can help you in scaling and growth as well.

Answered a year ago

Ensuring the safety of designer clothes is critical for the success of your fashion rental startup. Here are some strategies you can use to keep your designer clothes safe:

Implement a strict cleaning process: Have a strict cleaning process in place to ensure that the clothes are properly cleaned and disinfected after each use. This can help prevent the spread of germs and keep the clothes looking and smelling their best.

Use quality hangers and garment bags: Use high-quality hangers and garment bags to store the clothes. This will help prevent damage and keep the clothes in good condition.

Store clothes in a safe location: Store the clothes in a secure location, such as a locked closet or storage unit. This will help prevent theft and damage from environmental factors, such as moisture or sunlight.

Conduct regular inventory checks: Conduct regular inventory checks to ensure that all the clothes are accounted for and in good condition. This can help you identify any missing or damaged items early on, so you can take corrective action.

Have a clear rental agreement: Have a clear rental agreement in place that outlines the terms and conditions of the rental, including the consequences of damage or loss of the clothes. This can help deter customers from mistreating the clothes and give you legal recourse if they do.

Use security tags: Use security tags on the clothes to deter theft and make it easier to identify the clothes if they are stolen.

Use a reliable payment and verification system: Use a reliable payment and verification system to ensure that the customers are who they say they are and that they can be held accountable for any damage or loss of the clothes.

By implementing these strategies, you can help ensure the safety of designer clothes in your fashion rental startup and build a reputation for high-quality service and customer satisfaction.

Answered a year ago

All the suggestions mentioned by others are valuable and should be considered. In addition, build in a cost per wear duration into each product and know when to sell it off in a second-life market or yard sale after repetitive rental or even donate them to a charity. Also consider upcycling the products to extend the shelf-life and that can lead to extensive value and a separate business. The focus should not be entirely on preventing damage, but how to fully maximise the lifecycle of each clothing item even if it gets damaged. Some things with repetitive use are inevitable and with rental or fashion/clothing really for instance, it is already a variable largely outside of your control.

Wish you all the very best with your business.
Excited for you about all the possibilities!

Answered a year ago

Depends how you mean keep them from getting damaged. Do you mean while people are renting or in general.

I recommend
Proper washing and drying
Sort your laundry
Use garment bags
Zip-up zippers and fasten buttons
Turn clothes inside out where you can to avoid damage on the right side.
Avoid overloading the washing machine with these garments.
Be cautious with stain treatments
Store clothes properly
Avoid direct sunlight and heat
Regularly inspect and mend
Use gentle washing cycles

Feel free to message me if you are meaning more specific 🙂

Answered a year ago

Unlock Startups Unlimited

Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.

Already a member? Sign in

Copyright © 2024 LLC. All rights reserved.