How to build a strong dedicated product marketing team?

I need to create a dedicated marketing team for my project, but I have no experience in this. I found an article about where to hire people, but I would like to try to do it myself. Does anyone have any tips or similar situations?


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Answered 2 years ago

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Answered 2 years ago

If this is still relevant for you, here are the key aspects to focus on:
1: identify the personal values you'd like them to share with you. E.g. integrity, innovation, making an impact.
2: establish what motivates them personally. No matter how dedicated someone is, we are all driven by personal motivation. Use that drive to keep them engaged. E.g: if their personal motivation is to grow into a manager level role, get them involved with decision making, delegate people management tasks to them etc.
3: transparent communication! If your team understands WHY they need to do something, their performance will reflect that in a positive way. There's nothing worse than keeping people in the dark

Answered 2 years ago

I'm afraid with so little detail, it is very difficult for people to help you.

The industry needs vary a lot.
The project is also the crux here.

Moreover, it is unclear which responsbilities will the team have, and where best to attract that talent.

Please provide some more details so that you can get more value from other people here.

Answered a year ago

I think often sales and marketing get mixed together. They are directly connected however very different functions. Think of it as a two lane street going in both directions. They can not succeed without the other.

I don't claim to be an expert in Marketing however I would say that I am in Sales. Sometimes instead of a marketing effort streamlining and improving sales is what is truly needed.

With a recent partner I was working with they were only converting 10% of new projects to actual business. No amount of marketing was going to improve what they really wanted, more revenue. They only wanted to hit 20% but we came up with a plan to exceed 90%. We actually hit 94%. With that type of success rate they can afford to put more resources into marketing that will generate projects where they actually close and turn into new revenue.

If you ever get to the point where you think you need to work on the sales side I would love to brainstorm with you.

Make it a great day!


Answered a year ago

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