This is a common challenge for e-commerce brands. Amazon sales can quickly grow and account for an excessive percentage of total revenue leading to concentration risk. So diversifying your revenue sources is important but not always easy to accomplish.
If you're operating your own e-commerce website, Google will be your main source of traffic and sales. A combination of effective PPC advertising and SEO is essential to generate substantial revenue to your store.
On the SEO side, the best way to growth hack your way to page 1 of google is co-marketing. Contact other established businesses that offer products commonly paired with yours, but not competitors. For example if you sell grill cleaner, contact grill manufactures. Suggest a co-marketing deal where you post a blog article with backlink to their site, and vice-versa.
This will allow you to quickly grow your backlink profile with links and traffic coming from relevant sites. Your store will begin rising in the Google search results and you'll see an increase in sales. You'll also start getting the attention of distributors who will be essential to getting your product in B&M stores! Best of luck!
Answered a year ago
After validating online price points and demand for a product I sold on eBay and Amazon, my business partner and I invested in our own website, which we made more profitable in under 5 years than the same product being sold in 16,000+ brick and mortar stores across North America. Bricks and mortar stores are just extensions of Amazon - tight margins, and ready to replace you at a moment's notice, and audiences you don't own. If you have a strong product, going from Amazon to your own website first, and then expanding to bricks and mortar later is the way to go.
In one call we can build out a GTM roadmap together. But it will primarily focus on contextual advertising, retargeting, and (depending on your niche) SEO, with a few secondary layers: other ad platforms, Social, Partnerships and Affiliates.
To get into bricks and mortar, it depends on your product. The beginning requires strategies to ensure that store leadership is getting regular inquiries about the availability of your product, and that once in a store you are showing consistent results for them to keep you past an initial trial period. But even then, margins will always be tighter - and customer relationships impossible to establish for repeat sales - in physical stores compared to your owned webstore.
Answered a year ago
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