This is great for you! Congrats! Yesterday I posted some tips on Linkedin, they can be useful for you when reaching out to Investors:How can startups find matching Investors?
Fundraising isn't just about raising money...
It's about much more things... #startup founders need to see the process as matchmaking.
These tips might help to match your startup against the right investors:
✔️ Define what you need in terms of money
✔️ Define what you need besides money
✔️ List the investors that invest in your space.
✔️ List Investors that have the experience and contacts that you need.
✔️ List Investors that invest an amount of money 3 to 10 times bigger than what you need.
✔️ List Investors that have an investment portfolio that can bring your startup network effects and others and boost growth.
✔️ List both male and female investors as diversity is needed for you to have all the perspectives..and focus on one gender, and a generation whose problems your startup is solving.
Reach out to Investors using warm introductions, specially in the US.
Your relationship with an Investor is just like a marriage, and from which it is difficult to divorce...
So, besides the above mentioned there are other aspects that you need to take into consideration, as you will be meeting, reporting, and dining with these investors:
👉 What is their personality?
👉 Do you see yourself connected with that person for at least 5 years?
👉 What are your values and theirs?
👉 Do your startup goals match theirs?
The last but not least, a good marriage might end with a good divorce, if you have a good pre-nuptial agreement!
Answered 8 months ago
This is excellent. Well done, without knowing more, if I see correctly you are based in the US or are willing to consider US investors?
A) This is great because in the US under certain conditions (please inform yourself to ensure you oblige to the legal standards) direct marketing is allowed. I highly recommend that you reach out directly to investors, via email and phone calls. This will probably have the largest chance of success since it is very targeted and does not cost much. To reach out you can research contacts yourselves or alternatively you can use B2B access platforms or B2C access platforms.
B) You can hire an agency who does this for you, so someone who otherwise focuses on marketing but gets you lead for investors instead
C) experiment with digital marketing and run ads
D) contact directly others in similar markets who fundraised using your platform and get their tips for free. It often helps to understand what actually worked for them and you have the common connection of using the same platform
Of course one would need to better understand your situation, so the advice can be more tailored, but I think you should be very good to go with A)
Answered 8 months ago
Hi there Otatade Okojie here one of the greatest ways to reach out to investors is on LinkedIn. LinkedIn groups and engaging individuals, some individuals offer some incredible packages where you can have meetings with investors, pitch to investors, show your pitch deck to investors. You have to make sure that when it's time to engage investors you are ready. Have a sense of why they should invest in your product, is it already bringing in revenue, where will the flow of income continue to come from? What are its strength, what will be it's positioning in the market? What is its unique selling point, what demographic will it appeal to? Why would consumers or if it's a B2 b base be interested in your offering? What problem is it solving?
Answered 7 months ago