What are some places to source candidates for the first sales hire for a startup?

Looking for someone who can do outbound lead generation as well as help close deals (latter is a higher priority). Additionally, for a pre-revenue startup, what compensation structure works best (low variable comp)?


Hi there, I recommend creating a job description and posting it on Indeed. We've had success with Indeed as it doesn't cost us to post jobs on their platform. Also, speak with a Business Attorney as they can guide you on what to offer your new hires if you're offering equity vs. salary. Hope this helps but let me know if you need me to provide additional support to your company. Thanks!

Answered 3 years ago

I'd do 3 things:

1. LinkedIn job ad - I'd spend min $50/day for 2 weeks.

2. LinkedIn connect and DM - this means, do some recruiting yourself. Search LinkedIn for titles, e.g. SDR, BDR, etc and connect with the folks that look interesting (After viewing their profile), but make sure to send them a note with the connect request - ask them if they'd be open to a convo with you regarding a position in your company.

3. Post on Indeed as well.

If you can't afford to pay industry standard for these folks, consider giving equity or some other bonuses.

Keep in mind, it depends on the sales cycle - that affects comp as well. Typically, enterprise type of sales requires a higher base pay because the sales cycle is longer.

I'd consider doing an OTE of whatever outbound sales folks are making in the area.

For example:

$100K OTE
$50k Base
$50k variable commission
$10K/year for spiffs and extra bonuses

Answered 3 years ago

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Answered 3 years ago

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Answered 3 years ago

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