As recruiters and HR professionals sometimes scan hundreds of resumes for just one job, your resume has to either stand out or be very on point. It's helpful to mirror your duties to the ad's specifications as some screeners simply can't imagine how your skills could be transferable or even written in another way, almost identical to what they are asking for in the ad. Additionally, be specific! Tell us what you DID or were directly responsible for, or if you supported the person who was responsible for that task, and if applicable, what the results were (i.e. "saving 25% in consumable purchases over a year", or "obtaining orders from 62% of inactive clients by reaching out in a "bring you back" email marketing campaign". I also like to see industry and company size at a glance on a resume. I can tell if you worked at Disney that you are used to heavy compliance and no-fail processes, but would you be able to walk into a job that had none of these in place for a smaller employer, and succeed? Or Vice Versa? I have to imagine you and your skills in MY opportunity, and then I would invite you for an interview.