What is the best approach to get distribution(authorized reselling) approval from big brands?

Hi there, I am working as an authorized reseller of small brands in the US, and I usually call them or just fill the application on their website, showcasing my online store to convince them to get approval from management. Now, I would like to expand my product category by going to the big brands(for example NVIDIA). I am aware that, the bigger the company is, the more people are involved in the decision of getting approved. Some of them require having annual sales history, physical stores and etc. My question is: Would I need something more to get more chance of approval rate with my current set up? My setup is : 1. Having a trust-worthy online store 2. A solid system to drive targeted traffic to my store 3.Good Customer Support(with help of chatbots and people) 4. Upsell & Cross-sells strategies to Increase Lifetime Value of customers. Thanks!


Great questions. Getting your foot in the door with large brands is usually not an easy task. You can try to find a link to a partnership page on their website and fill out the necessary information, but that is not always fruitful. I would try that as a start.

From there, you can look up the company on Linkedin and try to find people that work for that company in roles that could be applicable. Reach out to those people and try to connect with them. If they are not the right resource, they could give you the information to get your foot in the door.

Once you have a foot in the door, you need to make sure that you know your business like the back of your hand. Make sure your financials are in order, create financial reports, be prepared to show your business plan, your pitch deck, your previous successes, and a distinct plan on how you are planning to partner with the brand.

If you want to talk in more detail, please reach out to me, would love to discuss in detail and plan further.

Thank you,

Answered 3 years ago

You can write a letter to the brand manager & apply for approval to sell the items of their brand.

Answered 3 years ago

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