Questions

Is it possible to create Google Shopping Ad Campaign for a keyword that there's no Shopping Listing?

Hi there, there are a couple of buyer-intent keywords that I want to create Google Shopping Ads for my product. These keywords have 10-20 different companies appear on Google Shopping in the US. But in the UK, there are none. I used the exact keywords on Title & Description on Merchant center and then created a UK-location-based Shopping Campaign on Google Ads, but it doesn't get any impression. I looked for it on documentation but I didn't find anything related to that issue. Is there any rule that a Google Shopping list will be available only if there are more than 1 company targeting the same keywords? Thanks!

3answers

I have no experience with this but my initial thinking is that you might have a setting that needs to be set correctly so you might want to double check all the settings and options. The reason I feel like this might be the case is because I would think most terms would provide at least some type of result. But since the Shopping system is completely separate from the regular search results, maybe they are tighter with the search results and require some degree of relevancy before they feel justified in charging the advertiser for that impression or click. With the standard organic google search results, they're not hurting anyone monetarily by providing completely irrelevant results.


Answered 2 years ago

One method that is often overlooked by many is the use of Google Shopping Ads. In fact, it is so overlooked, that Google Shopping Ads only amount to 20% of retail paid search clicks – so there is plenty of opportunities there for you.
You can read more here: https://neilpatel.com/blog/a-quick-but-useful-guide-on-using-google-shopping-ads-to-generate-sales-and-revenue/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath


Answered 2 years ago

Hi there!

I don't believe there is any hard and fast rule for a minimum number of listings required for a keyword to be eligible for Shopping. I don't believe Google has never publicly said so, but I would imagine it's more to do with search volume.

If you really believe in the keyword, I'd suggest giving a go with exact match bidding through Search. If you can get it anywhere near profitable using Search, you can be confident it'll be profitable using Shopping and it's worth your time.

What's the monthly search volume? If it's significant, then I'd reach out to Google support and ask why it's not appearing for Shopping.

Either way, it's worth keeping the campaign live - if you have decent search volume Google will eventually decide it's worth a go on Shopping. Even if the term is not appearing, it may appear for others that are similar.

I'd also keep an eye on the time since launch. Usually with a new campaign and product on Google Shopping it can take up to two weeks (at least!) before you see any meaningful impressions.

I'd also recommend looking into Bing, is Shopping enabled for that term over there?


Answered a year ago

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