I want to set up a Blog. What can I do to instill trust if I don’t want to display my real name or photograph?


Let us treat your blog as a product. A product is usually faceless.
People are skeptical about what you say about yourself or your product. Other kind of good testimonials is expert testimonials, but the expert needs to be somebody people know. The best kind of testimonials are video testimonials. Nobody wants to be the only idiot buying your product. So the more testimonials, the better. Avoid cheesy stock photos. The goal of photos it to depict people like your buyers. Nobody looks or acts like people on stock photos. Try to get featured on as many 3rd-party sites as possible and link to those reviews, stories and articles. If your design is amateurish, cheesy or was built before 2005, you are losing sales. Mindvalley boosted its sales by 15% by just adding a McAfee trust mark on their site.
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Answered 3 years ago

With more than 500 million blogs out of 1.7 billion websites in the world the blogging space isn't without competition. Bloggers account for a mind boggling 2 million blog posts daily.

When creating a blog you don’t need a revolutionary idea, however your blog should focus on something specific, focusing on your unique experiences and using your distinct voice and brand.

A good resource is Neil Patel who has many useful articles giving advice on how to create and market a blog

With regards to creating trust there is no need to display your personal information.

The key thing is to create highly credible and engaging content referencing other sources and experts and vice versa. This is not just text content but also quotes, imagery, graphs, data, video, podcasts, etc.

Once you become a reference in your space, people will start talking about you and linking back you will know that you have started to achieved this.

It takes times to create quality and trustworthy content and it is best to invest in the time to do this rather than to create cheap quick content which will damage your trust.

Good luck!

Answered 3 years ago

I'd start by answering these questions:

Who is your blog for?

Will they value what you write if they don't know who you are? Will they need you to back up your words with experience?

Is it that you don't want to display your name at all, or don't want to build your blog around your name?

Do you have examples of successful blogs in your space that are run anonymously?

Answered 3 years ago

Thank you for posting this question.

With a blog, just like everything, content and engagement is the most important. You need to release fresh, connecting content that aligns directly with what your readers want. This will take research (I can help you there as well), as well as dedication, but you can certainly set yourself apart even with just an avatar.

The other piece beyond content is engagement. Reach out to your members, ask if you can send them emails, setup newsletters, ask the members what they want to talk about, and drive the conversation.

I would love to get into the specifics and discuss with you the best approach. Let's set up a call and go from there!

Thank you!

Answered 3 years ago

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