With us most of our leads come from industry "influencers". Our affiliate program is in place where they can generate revenue for their referrals.
We've tried advertising, outbound, social, blogs but affiliates are our number 1 source. Our customers love telling their friends about us as well. Even though it's not monetized I'd say word of mouth is our number 2
I run a B2B business, and I can tell you that the majority of our leads are from SEO. The difference between good SEO and poor SEO, is optimizing for the purchase-intent. So many people want to dominate the now, but they forget about the long game. Dominating the now, is very expensive (PPC, marketing to affiliates, etc.) but making incremental investments into the SEO game...is where the money is at. Why? Because one of the major factors investors will always ask about your business is-- wait for it -- What is your CAC? Customer Acquisition Cost, right? Well, if you are optimizing organic strategies like I did, than eventually, your CAC comes to $0. And there is nothing better in business than being able to capture more revenue into your profit.
I can tell you all the ways of Ive been taught, tried, and dominated in the SEO arena...and we can even build a step by step custom strategy for your business. Lets setup a call.