Growing your real estate business in Auckland is a great long term wealth creation strategy. Perhaps a good start would be to connect with industry experts such as real estate agents to find out where the opportunities are. Start networking with developers that are interested in off-plans sales and lastly if you need more financing, connect with a mortgage broker.
There are a few things that I would encourage you to consider along with the expertise that you bring to the table.
1. Do your research (know what's hot vs what's not, know who is usually attracted to that are, know the factors that draw vs what repels populations, what are highs vs lows)
2. Who is doing what you desire to do in the business? Study them like an open book. What are they doing well? How are they engaging with potential clients? What kind of hours are they putting in? How are they maintaining and sustaining visibility?
3. Do you want it bad enough? Sometimes you may need to consider this for your sake. Are you willing to do what it takes to get the results you seek? Then this may mean you press past the impressions you get here on Clarity and invest in you a business coach. You may be surprised to know that even the most successful in their areas of gifting have or have had a coach a some point in their career.
I hope this helps you in creating your next move. Best wishes. If you need assistance finding a great coach, message me I have a couple that I recommend.
Many real estate agents worry about being too pushy with family, friends, and acquaintances, but if you avoid spamming and only work your profession into conversations organically, you will not have an issue. This is a big part of your life, and they should know about it. One way to widen your SOI is by going to networking events and interacting with other business owners in the community. After all, they might also be potential home buyers.
Zillow and similar sites have more authority and larger audiences than you, so it only makes sense to use them as tools in growing your business. Check the cost for Google Ads in your area. Because real estate is such a competitive industry, especially in metro areas, Google Ads may not be a cost-effective strategy. However, it doesn't hurt to check the cost for Google Ads and at least try it out, especially when you consider that people are taking to Google at the beginning of their home buying journey.
Google Ads is one of the quickest ways to drive traffic to your website, so if the cost per click isn't too high for your target keywords, it is a viable option. Optimize your website for organic search. Search engine optimization takes a while to work, especially in competitive industries, but if you are going to have a website, it should be optimized for search. Make sure that each page has a purpose, is crawlable by Google, and contains keywords you'd like to be found for.
Since Google ranks pages, not websites, one way to get more search engine visibility is by blogging. Once you have leveraged business and marketing strategies to your advantage, you will begin to see the fruits of your efforts in the form of leads, sales, and revenue.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath