Social media has enormous power in this technology savvy economy. Be it Facebook, twitter, or Instagram, social media is everywhere and every time. The most controversial among them being Facebook. Recently, Facebook has removed a network of fake accounts created by Russian operatives who had recruited U.S. journalists to write articles critical of Democratic nominee Joe Biden to undermine his support among liberal voters. Some of the fake content focused on racial justice and unrest in United States since the killing of George Floyd in May. This just shows how powerful social media has become in past decades.
The question asked by you is not clear, but what I can get out of it is that you are looking for a software program for influencers. Before we move on to a software, let us understand social media on a global sense.
Social media and Business Intelligence are now inseparable. Even the most basic user of any social media service asks himself such questions as “How many followers do I have?”, “What’s trending today?”, “How do people feel about…?” It is the job of Business Intelligence to tease out these answers in a comprehensive and scientific way so that the information can be organized and stored in a way that provides business value. This allows for companies to gain competitive edge, cut costs and release products with a higher degree of success. Combining social media and business intelligence for small and medium sized enterprises is even more crucial. It allows them a greater audience reach, more effective targeting and greater cost savings. Advertising and marketing campaigns can be created more efficiently. The market for these tools is now very mature. All the top technology vendors, from IBM to Oracle and Microsoft are fully committed to maintaining a permanent presence in the Social Media and Business Intelligence space. Information on consumer trends, pricing, sentiment, and requirements are now available directly from the consumer and do not require outsourcing to third party surveys or last year’s data. The content that comes from social media and feeds the business intelligence systems is created and analysed in real time. Today there is a wide variety of products and services available to serve a wide spectrum of budgets and levels of technical expertise. Some companies may require deep analysis of big data, while others merely need to check in on Facebook statistics. Developing your SMBI (Social Media/Business Intelligence) strategy requires you to evaluate your budget, requirements, and technical abilities. Because these tools are now so user friendly, they have now permeated throughout the entire business structure and are informing the internal business processes of many organizations. Real time social media analysis does not just define what products to make, it also defines how those products are made. It does not just facilitate customer relations, it defines them. Companies that can effectively tap into customer requirements along with market trends will be best positioned to succeed.
The 5 Pillars of Social Media and Business Intelligence: Social Media Management Systems are a group of applications or methods used to manage and track work flow in a distributed social media environment. They can be manual or automated and enable the manager to listen, aggregate, publish, and manage multiple social media channels from one tool.
How it works: In the most basic sense, there are three simple features:
1. 1) Connect with social media channels.
2. 2) Allow the manager to quickly publish from one location to each of those channels, some provide ability to customize to each channel as well as schedule all or certain messages.
3. 3) Aggregate and Manage social data. The system allows the manager to see an aggregated view of what is happening (from views to comments) and will offer some form of analytics and conversion metrics to varying levels of depth and complexity.
Each of these basic functions can be expanded upon to incredible levels of detail. Social media as a platform has proven itself and is now a part of any marketing mix. At the same time, marketing has come to incorporate many of the features of business intelligence and in many cases connected to internal business processes. This means that many marketing efforts are created in such a way as to be able to track user reactions in real-time. Overall, this development has been concurrent and convergent. That is, all these technologies have been evolving on their own unique paths for the last few years while at the same time looking across the bow at other parallel fields of development then converging with them to the extent that they provide value. There is now a great degree of inter-relatedness and it is up to the organization to decide which mix is appropriate to their business.
Those components are:
1. Social media: This is how individuals and companies use websites whose primary source of content is the end user. Because of this, gaining credibility is a matter of supplying not only good content, but good social interaction. It is, after all, social media. A common starting mistake is to view social media as a platform for email blasts and ‘campaigns’ rather than as a process of communication. Social Media is not an advanced form of email, it is something else entirely. While it is certainly possible to attend to customer needs and issues via social media, it is not wise to do so. The data interactions and access rights are all determined by the host of the service, not by you. Social media should be considered more of a broadcast and participation, and even lead generation media. Social Media relates to other business components in that it informs them with a real time immediacy that has been previously unavailable. This has huge potential for a new set of marketing metrics, the internet is now brimming with companies willing to parse through, store and interpret your social media interactions. Each of them with a different level of granularity, reliability, and cost.
2. Marketing Strategy: The methods and tactics used to gain the attention that leads to sales. Both social media and CRM efforts need to rely on a comprehensive approach to the customer that is built on the company’s mission statement and long-term goals. Without this, the flood of information from a constant stream of services coming online will overwhelm the marketing approach and reduce it to little more than a scramble to answer everyone, one-to-one, in real time. Marketing to an audience that has this one-to-one potential does not obligate you to speak to everyone. Having these tools requires you to ‘choose your battles’ for maximum return. In the same way that a short tempered employee can embarrass his whole organization with one rude tweet, a well trained staff can create large positive waves of good will simply by focusing attention on a situation and audience that has high and positive visibility. Locating these spots on the web, these communities and times of day is the function of marketing strategy. Both social media and CRM interactions help to inform this.
3. Business Intelligence: The ability to dig into data that has been acquired through disparate channels and business activities and then identify trends, opportunities, and areas where efficiency can be improved. As stated above, social media and CRM are used to inform the long-term marketing strategy. The problem is the huge volume of data coming from both channels. This is where business intelligence comes in. BI compiles, parses and interprets this data into reports and forms that are consumable by marketers and strategists. What business intelligence cannot do is change the quality of the data coming in. There does need to be a starting point so that an organization feels comfortable that incoming information is useable by the company, that it comes from the target audience. Locating these sources of useful data is one of the services offered by various consulting companies or dedicated marketing staff. In addition, effective business intelligence requires a staff or consultant who knows what to look for and how to find it, a person who knows how to read data in a way that provides business value. Most of the social media marketing and enterprise marketing companies providing service today are in this space. That is, collecting data from your interactions and then interpreting it. They either do this for you, provide tools to that end or, as consultants, provide the strategy, recommendations, and support for you to implement. Such companies define themselves, and their cost structure based on how comprehensive the data collection is as well as how deep the data analysis goes. Because this is an evolving area, there are many companies that struggle to define what it is that they do and how to integrate their offerings into your business process.
4. CRM: CRM focuses on service, retention, sales, and lead generation. This is the component that addresses the customer on a more one to one level and speaks more specifically on customer related issues such as terms of service, pricing, email lists and the actual sale. It differs from the social media component in that it is less promotional and participatory and more actionable. It is the mechanism through which deals are closed and customers receive hard goods. Social media informs CRM as to what actions need to be taken and CRM uses social media to broadcast participation and messages that pertain to both current and potential customers. By making social media a CRM component, potential customers can have a first-hand look at the company they will be dealing with should they decide to make a purchase.
5. Internal Business Processes: Internal processes can be informed by Business intelligence. What a company does on any given day is a combination of its long-term strategy mixed in with the feedback it gets from competitors, customers, and industry dynamics. Information from each of these can be had from online activity, research, and dialogs. Like marketing strategy, Internal processes do not communicate directly with the end user, they act on data compiled from business intelligence. Business Intelligence is fed by the other four components. These components connect to Business Intelligence via communication channels that connect internal activity with outward facing activity. The dynamic of all this information broadcasting, collecting interpretation and adjustment is what drives your business, forward. Failure of any component leads to stagnation, a breakdown in business intelligence leads to stagnation causing it to get passed by businesses. Ineffective or unbalanced components will create a business that is out of balance and will eventually suffer failures causing it to go in unproductive circles.
Now, let us move to the influencer software. Influencer marketing software provides a platform for influencers and brands to meet. A brand signs up for a profile and sets filters for their target influencers. Campaigns then become available to matching influencers who are on the platform.
But how does a brand know if an influencer is a good fit? An influencer submits their profile to the brand campaign. Campaigns will only become available to an influencer with matching demographics and interests.
The software allows brands to track and manage influencer requirements, as well as analytics for the campaign.
Common analytics for influencer marketing software includes:
• Engagement level
• Activities completed
• Crowd response
Some influencer marketing software provides users with a checklist to finish. While others allow brands to assign single tasks at a time. To note, that usually means this one task has to be complete before the influencer can move on.
Influencer marketing software also weeds out poor performing influencers. This way brands always have a reliable list of influencers to choose from. For example, influencers who miss campaign requirements can become blocked from the platform. Or become blocked from future campaigns with that brand. Some platforms may even charge the influencer the price of the product(s).
Content marketing is still king. However, the second runner up is influencer marketing. The increase of marketing budget has fuelled the growth of influencer marketing software. That should mean these software programs should help you manage your marketing and time.
Let us now discuss influence marketing software one by one:
1. HubSpot: From managing your contacts and content to tracking emails and connecting with your leads, HubSpot is an all-in-one solution – although it works well with other point solutions you may use (Typeform, HotJar, etc.). Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send email marketing campaigns, pipe all of your data into the free HubSpot CRM, and analyse site visitors’ behaviour.
2. Upfluence: Upfluence Software is an all-in-one SaaS that allows brands to manage campaigns all the way from the identification process to the payout.650 brands use Upfluence to run their influencer programs. Upfluence’s solutions are designed to help brands with their content marketing efforts by giving them a way to create a variety of content. By providing brands with a way to share impactful content, brands have an easy way to get more clients. Upfluence helps brands with the entire process of planning, creating, publishing and amplifying content.
3. Famebit: Creators tell their product story and share your brand with their audience. Famebit allows millions of people to learn about your brand. Influencers have a way of getting their audience’s trust in products, brands, and services. Getting started is easy. In four steps, businesses can start getting user-created content. First, a business creates their campaign. They start to receive proposals, then they select a creator, and finally, they get content. All content gets verified and approved by the brand before it goes live. This way businesses remain in control of their image. Creators can sign up and submit to campaigns. When submitting to a campaign, creators disclose the type of content they plan to create. They also discuss their fee and their typical campaign completion date.
4. Influenster: Influenster is the leading influencer marketing platform that helps brands make connections, drive engagement, and create advocates. The Influenster community is huge, with 4MM+ members that help brands gain conversations and valuable user-generated content. A community of social savvy shoppers that stay up to date on the latest products, provide reviews and share their thoughts on tested products. Brands can hyper-target influencers to boost conversation around products and/or services. This is done by sending out VoxBoxes, which are complementary product packages sent to targeted Influensters based on their social media presence and other demographic information. Not only do influencers have to show off these specific products, but they are also asked to provide reviews and feedback across various platforms.
5. AspireIQ: AspireIQ is the leading content generation platform powered by influencers. With over 100 leading brands like Bare Minerals, GrubHub, and Madewell, Revfluence is an enterprise-grade software suite built for social, digital and PR teams to generate branded content at scale via hundreds of thousands of influencers worldwide. AspireIQ analytics leverage millions of data points to provide real-time content feedback, increasing ROI across paid, earned, and owned channels. AspireIQ automates responding & negotiating proposals, setting guidelines & reminders, product shipments tracking, content review, tracking posts. Creators, on the other hand, can set their terms and find brands that they want to work with. Creators also get paid quickly – their PayPal accounts receive the payments – right after they share content.
6. Heartbeat: Heartbeat is all about girl power. Their exclusive team of women is changing the way brands connect on social. Real women are their influencers. These women are helping to change the brand-consumer relationship. Heartbeat influencers (they call them “ambassadors”) provide authentic content for brands. Heartbeat bridges the gap between brands and ambassadors to create fluid marketing movements.
7. Assembly: Whether you are a small business, medium business, or a large corporation, Assembly is a great fit. It brings all a brand’s influencer marketing campaigns into one place on one platform for easy management. Their goal is to help brands and agencies create stellar influencer campaigns that drive results. So, no matter what the end goal is, building brand awareness, getting more downloads, clicks, etc, Assembly helps brands track and analyse the entire campaign.
8. Linqia: Linqia combines the science and accountability of online media with award-winning service. Their AI-driven platform and team of experts is leading the transformation of influencer marketing. Their Performance Platform also serves as a social content lab. So marketers can test and amplify the best performing influencer content to drive greater ROI. With Linqia, marketers can store and manage all their influencer content. Brands can view influencer content and program analytics in real time. Program analytics identify which pieces of content perform best with each audience segment. Therefore, brands can take that content and amplify it on their paid, owned, and earned media channels.
9. IZEA: IZEA is an influencer marketing platform for agencies and brands that automates influencer campaigns. The platform shortens the process and workflow, on top of providing great features for campaigns. In 2006, Izea created the influencer marketing space. The goal was to pay bloggers for producing content for brands. Now, with over 3 million transactions under their belt, they offer marketers a software platform that covers every inch of content production and distribution through influencers.
10. Klear: Klear is one of the world’s leading Influencer Marketing platforms. The platform offers marketers an a-to-z solution for their influencer campaigns, with a powerful yet simple influencer search engine, influencers profiles, campaigns analytics, and campaign reports. Klear provides an easy and user-friendly way to become influencer marketers. The platform provides the deepest available entity-level information on more than 500 million social accounts. Klear’s focus is to show marketers data that matters, tie it to a clear call-to-action plan, and provide users with invaluable intelligence that will give their brand a strong competitive edge.
11. Mavrck: Mavrck was named a “strong performer’ as an influencer marketing solution by Forrester. This all-in-one influencer platform provides relationship management, workflow automation, and influencer measurements for brands to create a completely comprehensive program. Unlike calculating the typical impressions, engagements, and clicks, Mavrck also measures online conversions, offline sales, and brand lift. They also offer proprietary fraud detection making it much easier to calculate real engagement. Brands choose to use Mavrck to create powerful influencer marketing programs at scale. The all-in-one influencer marketing platform makes it easy for brands to discover and activate thousands of influencers, thus helping them create content across multiple touchpoints.
12. Pixlee: Pixlee offers a few management tools, making it an all-in-one platform. Along with their influencer marketing solution, they offer email marketing, ads, and more. With their influencer solution, brands can build a bigger community. Pixlee gives brands an easy to use CRM that makes discovering influencers a breeze. Brands can then sort this list to see their top engaged customers. They can even look across their social profiles to see who can provide them with the highest reach.
13. Obviously: Obviously is a full-service influencer marketing agency. They offer innovative marketing packages like white glove service to help you handle all aspects of your influencer marketing campaigns. Obviously helps you to build and manage your influencer network, so all you must do is focus on developing authentic relationships and accomplishing your marketing goals and strategies.
14. Traackr: Traackr powers influencer marketing programs for brands across the globe. All needs from management to measurement are tracked with the platform. Enabling organizations to optimize and scale their influencer marketing programs. The Traackr platform allows brands to determine the ROI, establish custom workflows, and everything else needed to support ongoing influencer campaigns and relationships.
15. Grin: Grin is a software that helps you run influencer marketing programs your way. With Grin you have complete control over your influencer relationships and programs, all while tracking the exact data you need. Grin offers one-click integrations, so setting up an influencer program with your existing software and processes is a breeze. Now you have a tool to easily transform your process and build you influencer efforts in one place.
16. HYPR: HYPR is an in-depth influencer marketing platform that houses profiles and audience demographic information for over 10 million influencers across major social channels. It is the World’s largest and smartest influencer marketplace that allows marketers to reach large audiences at scale. Marketers can target influencers based on their audience demographics such as age, location, and interests. HYPR gives access to these audience insights and is paramount to running a successful influencer marketing campaign.
17. NeoReach: NeoReach has managed over $250 million worth of influencer marketing campaigns to date. So, whether you are looking for a YouTube superstar or an Instagram micro-influencer, you are in good company. Analyse the fans of influencers with our comprehensive audience demographics and insights, and start exploring the influencer partnerships, campaigns, and metrics of various brands.
18. Popular Chips: Popular Chips is an influencer marketing platform that provides brands with a wide range of influencers with a large demographic distribution of the followers. The platform offers a variety of reports helping brands improve marketing KPIs. Brands will also gain the ability to learn who is mentioning them, tagging them, and using brand hashtags. You can even access reports that allow you to maximize engagement and get the most out of your campaign. Like viewing the best times and days to post content.
19. Influencer: Influencer is a complete self-service solution for brand’s that have experience in running collaborations. With this platform, brands can run complete campaigns from start to finish. Influencer enables you to search and speak directly with their vetted creator community. Brands can also negotiate prices and terms with influencers as well as review creative content and run reports on influencer content.
20. Lefty: Lefty is a powerful technology created by a team of big data engineers and data scientists. The team is made up of individuals who come from research facilities to include ENS, Stanford, Imperial College, and Google Search. Lefty has turned billions of social data points into the world’s most intelligent influencer software. Lefty makes finding the right influencers for your brand’s objectives easy. By using smart algorithms, you can turn raw data into thorough profiles, to help you select the best content creators.
21. Sideqik: Sideqik is a single hub for teams to collaborate and execute campaigns. It allows you to centralize your creator relationship management and measurement in one place. Sideqik’s platform helps brands understand the impact of social influence on their brand, their competitors, and their market. It can measure content performance, power up word of mouth, host campaigns, and track them all in real-time. Sideqik works with brands to power the most engaging and sophisticated marketing initiatives in the world.
22. Fanbytes: Fanbytes’ network consists of thousands of influencers and pages on Snapchat and Instagram, each of which has a highly-engaged community in a particular niche Fanbytes distributes organic creatives at scale and allows you to drive conversions at scale so you can get millions of views without the hefty price tag.
23. BrandSnob: BrandSnob is a self-serve marketplace that takes the hassle out of both finding and managing Instagram influencers. Post a campaign to the global community and within minutes the offers will start rolling in from influencers genuinely excited to promote your brand. Work with those you want, approve jobs and generate unbiased reviews and authentic content for your brand. BrandSnob’s marketplace connects you with micro-influencers, helping you generate authentic reviews and content.
24. Tidal Labs: Tidal Labs is a platform for building and managing influencer relationships across the globe. It uses a proprietary influencer platform that combines the tools needed for a business to build a private network of influencers. The platform allows brands to manage their relationships, communication, and incentives.
25. Influencer DB: With Influencer DB, you can create and manage all of your influencer marketing campaigns. The platform allows brands not only find but also analyze influencers to match their exact audience. The platform was built for teams and allows for easy organization and monitoring of both your competitors and what your influencers are doing.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Answered 3 years ago