What do you think is the best way to price conversion rate optimization services? Hourly or fixed monthly payment? Or something else.

With the agency I run, we use a flat fee (a monthly retainer), based on the size of the client. Some months you will work a lot more, some months a lot less but if the ROI is there for the client, they will be happy with paying the fees.

It all comes down to ROI and predictability with clients - I think that as long as they know what to expect each month and you deliver, you are a lot more likely to have long-term clients.

The #1 issue I see in getting paid by the hour or day is that you should deliver quality and not quantity - it's so counterproductive for both parties to clock in the hours on something that involves creative work and it can work against both.

Answered 7 months ago

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