- Produce content of value to potential renters about their area/s of interest, and distribute using the free platforms available. This will help build brand.

- Produce content to educate renters about the equipment, how to use, how to repair, how to service, so they can see how easy it is. (Distribute using the free platforms)

- Produce content to educate renters on better construction practices, so they can improve their business. Creating value this way both builds brand and grows your customers business