I have a list of over 10,000 email addresses collected organically from the website. They were collected over the past several years using single opt-in. The open rate on emails to this list is currently less than 10%. I have now switched to a different email app (email service provider) and am now using a double opt-in system to collect leads on the website. I am reluctant to add bad email addresses into the new email app. What options do I have for using this email address list to engage or communicate with prospects? Is there a way to use social media to connect with prospects from this list? For most records, I have first name, email address, and IP address; for a smaller subset I have additional information like city, state, zip code etc. Thanks.
I am just beginning my website and social media is how I am able to acquire potential customers/viewers. Because you have an email list you can use that as your advantage.
Send each of your prospects an email stating that you have a social media account (Instagram, Twitter and Facebook). Link it in the email and feature some of the new material, products and service that you offer. You have to keep them engaged by offering a free resource, product, newsletter or any other services.
By doing this you are able to gain more following and maintain that following. However, reach out to your prospects because it shows that they matter to you.
You can call me for more strategies and questions
10,000 email address is a good number. You can target them through multiple ways. You can upload the entire list along with first name, last name, location, contact number(if available), email id etc. on Facebook and can target them through Facebook and Instagram.
The same can be implemented through LinkedIn as well. But LinkedIn will be bit expensive. You can add a remarketing pixel in the website and they can be targeted through Google as well.