we have a legal marketplace (https://dadpardaz.com) and we use content marketing on our blog (https://dadpardaz.com/blog) to attract users from google. We observed that the traffic came to our AMP pages (accelerated mobile pages) are increasing. but the problem is for this segment of incoming traffic, bounce rate and exit rate is very hight and conversion rate is low. So we started a test and turn the amp plugin in WordPress off. after that, we saw that traffic decreased, the bounce rate and exit rate decreased and conversion rate increased. but at the same time, our mobile page rank on google decreased as well. So what should we do? please tell me on your long term experiences that we should using amp pages or we should not using?
Personally I stopped using amp pages. Sure, it speeds up your site a little bit if it's a blog but I feel they're a worst user experience than having your regular site load on a faster server.
The reason you're most likely seeing a high bounce rate because if someone is reading on Google News they can scroll though though the amp articles by swiping.
Answered 4 years ago
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