Your best bet to get traction quickly in USA is to advertise on mobile ad networks. You may need to advertise on CPM/CPC basis instead of CPI if you have a paid app so make sure you understand your user lifetime value and watch conversion rates closely so you don't overspend.
That said, depending on what your niche/vertical is, there are many other ways to market non-gaming apps.
Use a combination of mobile network ads, Facebook ads and keyword changes in your app to help discovery . You want to give your app a push up the higher rankings and let iTunes take care of the rest, once you are up there.
If you get up there and downloads drop when you stop advertising, something needs to change in your app to make it sticky.
Let's hop on a call for more in depth action steps.
Your short term goal would be to get 20 to 25 reviews on blogs and online media sources.
As well run 2 to 3 major press releases in regards to your application and how folks use it.
Great low cost marketing should always be done with high quality advertising and done together you will gain the kind of traction you are looking for.
Growth hacking is the technique that is used by the App developers to get popular induce downloads. The quality of your app should be good enough to keep the users engaged, else they will uninstall it.
Growth hacking is a combination of Marketing and Engineering. You may learn more about it by searching online. I would like to encourage you to setup a call with me to understand in a quick and better way.
All the best. Thanks for reading.
My recommendation would be to focus on ASO, through localized ASO you will be able to capitalize not only on the Euorpean demand, while also tapping into the US market.
Another well known strategy I've successfully employed in my app portfolio for premium paid apps is to rotate them from paid to free, delivering a massive amplification in downloads and then rotating back into paid. If you have built-in in-app purchases you can also explore the freemium route in more competitive markets.
I've built an app empire of 200+ apps so have some solid frameworks for exploiting the organic traffic available in the app store, which can be complimented by paid activity.
I'd be happy to jump on a call to discuss some activity you could get running immediately to boost your downloads.
For paid apps, one of the most effective ways to increase the downloads is offering time-limited discount. During a certain period, you offer users some discounts when they use some services of your app on the condition that they share your app to their friends and colleges.
Another efficient way is cooperating with influencers. Influencers are individuals with the power to influence the buying and engagement decisions of a certain group of people. Leveraging the power of influencers can be the best way to drive mass amounts of traffic to your app.Developing honest, authentic, and mutually beneficial relationships with influencers will go a long way in helping to promote your app.
Get Featured On The App Store
Pople give much more trust to offical recommendation, if your app get featured on the App Store, the download rates would be much higher. By following the follow tips, there is a great chance your app will be get featured on the App Store :
· Use Latest iOS Features
· Make your App Universal
· Localize your App
· Make a Unique App(Visual Design)
· Get Good Reviews and High-star Ratings
· Update your App Regularly
· Know Apple Well
· Build a Relationship with Apple
· Provide Customer Support
Data shows that about 95% users will take the app reviews as one of the most important reference factors to judge the app, and most people prefer to download an app which has much more positive reviews(https://www.bestreviewapp.com/?from=cr-chris) Then you should get positive reviews to increase the download rates.
Hope those methods are useful to u.
There're several ways to choose from, depending on what your app is all about. Without the finer details available, following broad methods can be explored, while if more functional details were available it would have helped to illustrate how each one of these can actually be implemented in a variety of ways across functions and features, and one can get really creative with this stuff:
- Viral marketing campaigns, which could be a long list of ways involving a number of popular social media platforms (max potential for getting extremely creative here)
- Advertising campaigns; ATL/BTL and across various channels, some at a cost, some free
- Operator tie-ups and collective promotions, yet more effective in cases where revenue-share model becomes feasible and lucrative for either party
- Cross-promotion; dig for providers that offer your target user related offerings, collaborate with them for 'I promote you, you promote me' opportunities OR draw out an imaginary construct of your target users' daily lives around places they go and things they & make your promotion's presence felt around those avenues and things effectively
This all being only about ways to promote, there could be other reasons related to your app itself (technical or ease-of-use related, and others), which could be directly/indirectly reasons why your app is not getting its due.
There could be problems unfathomed. Make sure that you are able to track those and correct, by using metrics and KPI around app functions and usage across different parts of the app, size, stability, and a whole list of things. A negative word can counter the effects of tons of your positive promotions - go even dig the internet for anything and everything on your app.