The advice given sounds good, but I can't help but notice that their social profiles and blogs have very little comments or sharing going on. Their social profiles are usually equally sparse, as well as the profiles of the company they work for. And yet, they seem to be giving me clear and intelligent advice on how to implement my own content strategy. Is it that they simply aren't practicing what they're preaching? Is it that content marketing doesn't actually take much engagement to get good business results? Or is it that the advice is really simply not valid?
In italy you have a saying along the lines of: "Doctors usually suffer from what they cure"... meaning they're too busy being good and helping others do that one thing that they don't do it for themselves.
I see the same for myself: I have 50+ apps in the App Store but unfortunately none of them are at levels I help my clients reach. Greatness requires time & effort, which we have a limited amount of.
In short, just because they haven't implemented what they preach doesn't mean they're frauds. However, always remember to make your own choices.
Answered 10 years ago
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