We serve the military and are required to get their approval on any PR we share publicly. Every press release we send them for approval takes months. How do we get press releases approved and out to journalists when they're still timely and relevant?
This is something I've encountered many times - a lot of companies don't understand the importance of getting news out quickly. It's very important to make sure you have the right contact for approval and if possible, let them know to expect your press release within whatever timeframe. From there, continue to remind them of the importance of turning it around quickly. Provide them with the pros of releasing news timely and the cons that come with not. I hope that helps!