Should I set up my tourism platform as instant booking or no booking?

I'm in the middle of setting up a wellness tourism platform and trying to decide if I should go with ability to instant book or just be the person that passes on the leads/connects users directly with the resorts. Some resorts are ok with me doing bookings, others want to deal directly, but I want a seamless, standard experience for customers and not half bookable, half unbookable. What's the best route to go?


If you look at current stats for tourists and travellers, they want fast, technical experiences. Over 60 - 70% want instant bookings by looking on their mobile and getting the confirmation they need. You will attract more individuals by giving them the user experience they are looking for.

With resorts who want to book themselves, you will want to look at putting together a contract deal that compromises for both sides, such as you calling in the bookings once they are made. They may want to do the bookings themselves, but remember, you are also marketing and showcasing them on your site so it should give you plenty to leverage with.

Answered 5 years ago

This is not a question you should ask experts. You should be having this conversation directly with your potential customers and clients.

Before you build anything more, you should check out the book Disciplined Entrepreneurship, which outlines the steps to take to answer questions like these in the fastest, cheapest way possible, by conducting a very specific type of customer interview. You can also find a lot of information on a website called

Additionally, building a two-sided marketplace is far more challenging because you have to solve a problem for two parties at once, and most startups fail to solve an adequate problem for even one set of customers. If there is any way at all to do so, I would focus on solving the problem for one side of your market first. Rather than have half bookable, half unbookable, make a directory of resorts or providers that is focused on a narrow niche, like yoga retreats, or something similar, and make it as easy as possible for the customer to book themselves through the provider's website. Once you have created a website that is very useful to tourists and they are using the site to go 90% of the way to a booked reservation, then you can go to the resorts with customers in hand and immediately provide considerable value to them.

I have built a lot of two-sided marketplaces and solved the chicken and egg problem many times. Let me know if you want to talk through strategies for this, but first I would suggest reading at least the first nine steps in Disciplined Entrepreneurship.

Answered 5 years ago

0. Talk to both of your customers.

1. Talk to the resorts but more importantly speak with your users. Understand the type of experience they want.

2. On your backend you have to think about Risk / Reward factor of trying to integrate into different reservation systems

Answered 5 years ago

Thank you for the great question. You may wish to consider asking yourself "what would be the best business practices for your wellness tourism platform?" Also, another consideration is that the customer's experience come first. As you are leading your customers through a booking experience, you have to try to find the balance between what is actually possible for the customer given the operational realities of a resort's protocols. I am confident that you can establish a seamless experience for your customers, just be very clear on the steps for a successful booking. Need to chat? I'm a phone call away.

Answered 5 years ago

I believe you should set up one because Covid-19 will soon be over. I will go with instant booking option and that too online. Today’s tech-savvy travellers increasingly research and make purchases through their mobile devices. With online booking, travellers can now check the availability of your tours and activities, book, and get instant confirmation, all without you lifting a finger. The same rule applies to purchasing tours and activities. Instead of having your customers call or email in to complete a booking, make it easy for them to book online in the same session. By making the purchasing process a seamless experience for your travellers, you will reduce the chance of competitors stealing your leads. For suppliers, it is always a love-hate relationship with re-sellers. It might very well be every business’s goal to sell through its own channels. Work towards receiving bookings directly from your website with online booking. Travelers, like most shoppers, tend to shop around before deciding to purchase. With online booking, you can still effectively capitalize on these missed opportunities. Compared to a mass retargeting to all web visitors, these warm leads will no doubt convert more, and you will be left with travellers who feel positive about their booking experience.
Besides if you do have any questions give me a call:

Answered 4 years ago

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