Questions

How do I know if I'll have an issue with trademarking for my brand name selection?

Do you know if calling hair care brand 'Glamr' is going to be an issue to copyright if there are brands like Glam Glow and a magazine called Glamour magazine ? We will be selling our own branded products. These are the two I am somewhat worried about. Glam Glow sells face masks, moisturizers, serums and toners. Glamour magazine is a womens lifestyle magazine that talks about makeup, fashion, hair, entertainment and beauty in general. I don't want to start the process yet as it is too expensive at this point in time. Considering I have worked with you a few times now, what do you think the likelihood is of getting "Glamr" through. I have done a trademark search for Australia and also the USA What would be the best option or easiest option? To simply come up with a new brand name or add a second work to the end of Glamr. Such as Glamr and Shine or Glamr Hair

3answers

Maybe you can do Glamr and Shine should sound amazing and it’s nothing close to the other product so I would prefer Glamr and Shine!


Answered 7 months ago

I am not a lawyer but I have had multiple businesses and been through many trademark exercises. Glamr should not be a conflict with those trademarks you referenced, especially if you are not competitive with those businesses. If you are a magazine super similar to Glamour, you may have more of a problem. But as long as the business is different, that name is plenty different than those two.

You can search the US patent and trademark office's database at this URL:
https://www.uspto.gov/trademarks-application-process/search-trademark-database

I searched for Glamr and it didn't return any results. It defaulted to looking for Glamor results and nothing looked like a conflict. Glam also returned no results that should be a problem for Glamr.

Obviously, it would be ideal to check with a lawyer but, in my non-expert opinion, you should be fine.


Answered 7 months ago

Thank you for your great question! I recently started the trademark process with my new company in Alberta, Canada. The best business practice advice I can offer is to work with a lawyer in the jurisdiction that you wish to obtain trademark registration. Ensure that the lawyer has solid trademark expertise and experience given that the application and registration processes are very technical and take a year or more. You can start out yourself to do initial trademark searches however, you will notice very quickly that you will need technical advice for your company to proceed in this direction without problems. I hope this information was helpful. I'm a phone call away if you need to chat!


Answered 5 months ago

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