Should I just email the schools? What is generally the procedure for marketing or setting up these things? Generally what is the cost schools are willing to put up with? I also want to understand what is a schools interest in investing in the workshops? (so I can use it in my selling?
1. Is your workshop targeting a primary educational focus?
2. Emailing is not useful in sales until after a relationship through direct contact has been established.
I will be happy to detail what I have discovered about approaching schools successfully through 2 different client interactions on a call.
Your workshop should firstly serve a purpose that is beneficial to the students, parents and teachers in the schools. Emailing is not the best idea to get their attention but speaking in assemblies and PTA meetings is one of the best ways. You should write a proposal and mail it to the suggested school/schools beforehand.
First, you need to determine two things.
Who are your end users? These are the people who will actually take the workshop or use your product/service. It sounds like those are students.
Who are your buyers? These are the people that will pay for your service. As an example, parents are the buyers of toys but kids are the end users.
Who is paying for these workshops? Are schools your buyers and students your end users? Are parents the buyers and schools necessary to involve? Why? Selling to schools is very hard. Are you sure you need to? Why not go to students directly? If you're using schools as a way to reach students, would a student organization be a better, more approachable organization?
You need to start with your objectives and look for the path of least resistance. If you're just trying to secure students and a place to host a workshop, there are easier ways than working with schools unless the school benefits greatly.
Lots to think about. Let me know if you want to have a call and discuss.
The difficulty with selling workshops to schools and colleges is that their faculty are unionized and the union is solely responsible for curriculum development. This is a hard sell. The only way to reach these people is to make a presentation where you essentially teach the workshop to faculty who will be teaching it to students if they decide to buy. So, first of all, this is not a cost issue - it is a union issue. Your workshop needs to mesh with existing curriculum and provide existing faculty with extra work. At TcI College of Technology where I worked for nine years, the curriculum department took close to two years to implement any significant change to the standing curriculum. I am available for calls.
Hello and thank you for your great question. As a former Parliamentary Secretary to the Minister of Education and former School Board Trustee, I recommend that your questions be directed to the Superintendent of Schools for the jurisdiction you are wanting to establish a working relationship with your company. Another approach to consider is to attend School Board Association Conferences to network and to be a vendor at the Expositions e.g., https://www.nsba.org/Events/NSBA-Annual-Conference-and-Exposition. I have personally attended this conference and it is an excellent means to market your workshop offerings directly to those that serve at a governance level and other levels within a school jurisdiction. I believe you may need to consider some additional analysis work within your company to be sure you are moving forward effectively. I hope this information was helpful, and I would be pleased to assist you to navigate within the education sector. To your success! - Janice