Questions

The plan is over the next few years to develop, operate and run a range of unique travel experiences - each which could develop into a sustainable product line on its own. These include: culinary tours / experiences; green / sustainable tours; experience that have a strong focus on social innovation in a country... These can all be operated with the same operations team, but the real question is whether to target niches I am best to create multiple brands each targeting a separate niche, or maybe multiple sub-brands. Or is it best just top create one very strong brand. Obviously running multiple brands is not an easy thing! Will be relying on a combination of online and offline marketing and sales.

Building one brand is difficult and expensive enough. Start by focussing on the easiest niche, and worry about the rest in the future.


Answered 6 years ago

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