I have a healthcare app that has started out as a membership model (saas). However, it this is going to be very challenging based on the current business model, the audience and CAC. I am trying to figure out a more viable model and seeking an expert in this area or any advice.
Match your revenue model to the way it delivers value to your customers.
If you are struggling with a SaaS model it might be because you are not providing recurring monthly incremental value that can be justified on a monthly recurring payment.
Depends on what value you are giving to your customers and the experience they are having with your product is the best way to think of how to charge for it