How can AdWords can be used to reach a niche community of site owners?

We have a product that is built to help site owners monetize a specific type of gaming reward, known as a CSGO skin. We have run campaigns that target the site owners, like "CSGO rewards websites" "monetize your CSGO site" but there is no volume. We also tried targeting more broad terms like "CSGO skins" but those keywords return only CSGO players. Any ideas on how AdWords can be used to reach a niche community of site owners?


Through defining that niche community, testing variations of wording that would speak to problems/benefits you can either solve or provide and running said wording as ads with clear selection variables (ie age etc)

Answered 6 years ago

Hey, it’s always a problem when using a low volume keywords. How do you estimate the size of your target audience?Consider using custom audiences. Would also consider LinkedIn

Answered 6 years ago

Yes, Before going to set a campaign one must check the google Adwords keyword competition tool to find the best keyword which are searched by the audience. You need the site owners to come on your website? you can use little general keyword like "Rewards for site owner GSGO"

i can give you the best advise how to use social media to reach the targeted audience and how to fetch email addresses and phone numbers of site owners and inform them through cold calls and email marketing

Answered 6 years ago

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