I am looking for a baby step by step guide to marketing myself and generate leads in the employee medical insurance broking business.
1. As Charles Alexander suggests, speak on the topic to businesses—offering value about what to look for and what pitfalls to avoid.
2. As you get clients, offer them value. Don't just be a broker who matches them up with an insurance company/plan and then goes off. Instead, be proactive with following up with them, be a point of contact for problems, approach them with new info when some policy, etc changes.
If you appear to be a proactive insurance consultant who looks after his clients, then you will stand out among average brokers, and get referrals.