Myself and 2 partners operate and work in varying roles within the Digital Marketing space. We work both on-site and remotely for small and large companies, we have what we think to be a strong, in-demand idea for a online platform. We are currently stuck on our next steps and looking for guidance. We have been told we need to create an MVP which will require us to either invest own funds in developer groups to create (none of us are talented in the developer to create), seek out a developer founder or establish proof of concept another way. We strongly wish to move our efforts from Melbourne, Australia to USA and we feel the standard of Incubator and Accelerator programs are much higher. We are looking for guidance on the next steps associated with applying for these incubators (we have done a lot of research on each of them specifically, the majority request a MVP/beta version with a couple of customers and tests already occurring). What are best to do to reach this stage?
I will like to add to the above and give some practical insights based on how I established my proof of concept -
Before that, first - how you plan to make money? As in is the business model geared towards acquiring users first and then monetizing or doing a trial to conversion or transaction based selling etc. Depending upon your business, you will know well which one suits at-least the initial hypothesis.
So once you have the hypothesis, the first step, research your target audience -
1. Where they engage online?
2. What they might search in Google?
If you are able to do the above, then just create 2-3 landing page testing one value proposition each - you will be able to set this up in unbounce.com, leadpages, tons of them available. Most of them give 30 day trial for the pro plans.
Run basic ads - and see if you are able to attract some initial leads.
Then try to get some detailed insights from people who have shown interest and ask them what will they pay (the pay is again based on what your model is, if it is users, you don't need to even go to the money talks)
Based on this, get the business plan done and start pitching.
This will show that you have done some ground work and understand some insights.
Answered 6 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in