I've had an online hobby business for the past 10 years selling antique and collectible items (all transportation related). My inventory is hundreds of one-off items, each of which appeal to a different type of collector/enthusiast. I am currently selling primarily on eBay, but also use Etsy, Instagram, Kijiji / Craigslist, a couple enthusiast forums and my own website (very low traffic currently). What are the best strategies to use to market a business of this type on a very limited budget?
1. These days, I have seen lot of conversion happening from Facebook groups. Try targeting that. I am sure there would be few highly engaging groups which have your target audience.
It was also worked in for me which is B2B.
2. Though I understand that you are selling through online but I am sure, there must be few fairs happening in your area where you may find plenty of target audience. Explore that as well.
Answered 7 years ago
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