> sales (converting visitors into buyers)
> marketing (getting noticed, bringing interested people to the point of having a buying conversation with you; includes everything from email campaigns to events)
> display design (merchandising, eg. water bottles)
> training/coaching (how you run a class/session)
> hiring (what staff you need, how to filter for the right candidate)
> bookkeeping (keeping track of income and expenses; knowing the score)
> profitability (how to get the most profit out of your operation)
These are just off the top of my head. They are main categories which you can drill down into for specific topics.
You are starting right. A blog is a way for you to reach out to your audience, but I guess if you're at the very beginning (stage), you should look at it from your customer's perspective. What do they want to know? What do they want to learn?
If you want to brainstorm and create a content strategy for your new retail blog, don't hesitate to book a call with me here at Clarity.
Blog topics are going to be limited to what your customers are interested in, and I'd say specializing those topics to fit within your niche is getting creative enough for them.
Beyond the topics themselves, though, there are a lot of ways to get creative, but they all center on the same kinds of principles: Taking the same-old, same-old and changing something about its delivery so it becomes more artful. Once you understand that, you won't need anyone to suggest a topic. You can simply take any topic and make it your own.
For example, instead of discussing a topic in business terms, use a different scenario altogether, like a game or journey that parallels the challenges fitness studio owners face.