These days there is so much fuss about making data based decisions. When should gut feelings come into play in decision making?
Validate, Validate, Validate, and Validate one more time. Score for positive sense of idea/concept
Gut feel is .25
Your Gut Feel and a Inside Industry Peer is .50
Outside Peers = .75
Potential Clients = .90
Potential Orders = 1
Real Orders = 110%
Get to a score of 1 or better and you may have a winner if you can execute, to execute you will need resources, Money, People, Materials, Intelligence, and a Ton of Energy.
You will also need to be able to take rejection well, and also under stand the rule of 9. Rule of 9 is the multiplication of; it will take you 3x the time you estimate, and 3 times the cash to get to a steady state of running. So you will need 9 times the energy, force, passion to get to where you want to be.