How can we market our unique lead generation offerings?

Being a prominent business intelligence firm, of late we have been getting a lot of queries for prospect research/lead generation. We feel there is a way to market our offerings better. What we do is provide real time automated solutions based on news, keywords, blogs, comments etc. In other words, we are able to find anything and everything from Google and any social media sites for any queries and create a list. We deliver 95%+ business data with 90%+ e-mail deliverability. Since we haven't yet marketed this offering, I feel if we can pitch better, we can create a name. If not: 1. How can we create product package that may sound interesting? 2. Who could be needing this kind of service that we might not have thought of? 3. How and when can we reach out to them?


This is a tricky question and a bit hard to follow, just FYI.

My first thought, and I apologize if it sounds rude in any way, is that if you are a lead generation service or can do that, wouldn't you be able to do that for yourself? I am a 10 year veteran marketer and constantly face newbies who try to compare or pitch against us but after running a quick analysis on their platforms and all else, you can tell they struggle even for their own sake.

With that said, it sounds like what you have offers a lot of potential if properly 'packaged.' You obviously need to approach this as a SaaS model where you drive and offer as much value to prospects upfront and come back with the ask once a company has tried it or has encountered enough value to commit to a trial. The product packaging should be addresses in a reverse eningeering appraoch from the product market fit based on your realistic value proposition, value innovation, and the targeted demographic. Once you know who is your potential best client - you would then shape the product and its entire experienced based on them. For this, companies like ours - can help you find the right target market and do some basic research to get the demographic started and a go to market strategy.

On your 3rd question, there are many ways of approaching potential clients once you know who they are... from the ever helpful but slow to kick in SEO, to the quick and scalable Google PPC, to growth hacking is possible or inbound through blogging and content creation.
If you would like to some help or have any other questions please don't hesitate to message me.

Answered 7 years ago

I am in the business of lead generation and I know a lot of businesses and entrepreneurs are always in search of better systems to fill the pipeline with prospects.

I highly recommend joining marketing Facebook groups and feature your product using a video to show the respected members what your product is all about.

I am a member of the best rated marketing facebook groups, I am positive I can help you in showcase your product.

Answered 7 years ago

When it comes to marketing a new offering, I usually encourage clients to think in "customerese."

What do your clients usually ask you for? Instead of translating it into the gobbledy-gook you usually use to describe it, keep it raw. People use those phrases ("find me some leads, please") because that's how they prefer to communicate their needs. That's what they'll probably be saying online, too.

Now, you're a BI firm, so you probably can learn very quickly on your own the who, where, and when of the audience. Conduct some BI analyses of the above phrases to discover where they appear most and which of those spots you can best help.

Reaching out depends on the who, where, and when. I'd be glad to discuss some strategies if you have this figured out.

Answered 7 years ago

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