Do startups in the digital health space “sell” their solutions directly to healthcare providers in the US or through tech integrators (e.g., Accenture, IMS Health)?
We sell to providers and I guess the answer is always the same. You need to know what providers want and deliver it.
If a product needs to interface with providers' EHR, consider focusing on partnering with them or selling to their user base, knocking out all the sync bugs and polishing the use case. Healthcare is a very fragmented market, so it could be the case you will have multiple PMFs per segment.
Answered 4 years ago
Access 20,000+ Startup Experts, 650+ masterclass videos, 1,000+ in-depth guides, and all the software tools you need to launch and grow quickly.
Already a member? Sign in