Hi. How do I start a Web-Analysis? I have to analyse a website and the related Facebook Page. What do I have to consider (i.e. key figures) and which tools exist (free/paid)? And does a best practice schedule template exist? Or would you mind share it with me/us? Thank you.
Google Analytics is the best free tool out there for this. Make sure that you are focusing your report on conversions - how many/what percentage of website visitors are taking action (filling out a form, buying a product, etc.).
If you're interested in paying for help, you should check out Moz or HubSpot, but Google Analytics is your best free option for web reporting. They also provide some social reporting - which social networks are driving traffic to the site and which network referrals are leading to the most conversions.