Questions

What is the best strategy around creating and selling adventure travel packages to entrepreneurs?

I'm close friends with several speaker and published authors. We've been mulling the idea of creating a getaway adventure for entrepreneurs. It would include zip lines, horseback riding, hiking, seafood cuisine, microbreweries and wineries while also incorporating several hours of learning and working on their businesses. The idea is for a small group ie 10-12 business owners. What is the best way to sell this kind of package? What kind of price point should we consider?

4answers

I think this is a great idea. As an entrepreneur who wants a lot of stimulation when I'm vacationing, I love the idea of mixing business with pleasure. If I can go on an adventure that sparks ideas and problem solving for my business, I'm in. And I think there are many similarly minded entrepreneurs out there.

Identifying your correct target market is going to be critical to your success and I suggest starting there to make sure you identify the right market. That will help you with pricing, package design and branding.

I advise developing a survey that is conducted across various entrepreneurial demographics to help you narrow down your market. I am currently doing a survey in my own business for a product pre-launch and the process has been incredibly helpful and educational for finishing development and identifying best target markets.

I provide Customer Survey Marketing as one of my service offerings and would be happy to hop on a call and give you direction on how to best do this. Ruth


Answered 3 years ago

Hi I'm Ryan... I've run my own emerging market consultancy and worked for Start Ups in East Africa for several years.

My hypothesis is that this business would be extremely difficult. It's based on the following assumptions:

1) Entrepreneurs tend to be quite frugal: they know how to get cheap deals as this was required during the formation of their venture
2) Scalability: If you are focused on entrepreneurs and require guest to meet certain criteria you are limiting your market size, if they need to be a high calibre entrepreneur it would limit things further
3) Time constraints: Entrepreneurs tend to be very busy people, fitting in a group vacation around a set schedule is tough

To my knowledge EO - Entrepreneurs Organisation runs getaways. They already have the members and the structures in place, and the entrepreneurs know the other guests are already vetted.

I'd recommend bootstrapping this idea, approach an org like EO or YPO to determine if you can help them. Potentially if several chapters collaborate on a trip you could get enough people to make it profitable.

It's an interesting idea, contact me if you want to discuss things further.


Answered 3 years ago

Hello, Whether you are selling adventures for entrepreneurs or widgets the building blocks to successful campaigns are the same. A good lead generation program is an art form, not a science. First, you need to determine what the market looks like. How big is it, where are my targets spending their time online and how do I engage them? The price point would be predicated on location, duration, activities provided, gross margin targets and group size. We ran high-end golf vacation packages all over the world and know a great deal about the travel space and narrow verticles. Happy to chat as needed.


Answered 3 years ago

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