What are the best practices in driving tour bookings for our travel agency?

We are a travel operator working in a very specific and exotic niche that is part adventure, part altruistic, and part political. I can share more about the exact niche on a phone call. But the struggle to get bookings these days is really frustrating. We need help from someone who really understands the sales funnel for adventure travel operators who do not sell day tours and activities, but sell 3-10 day tours to a very exotic and adventurous location. First of all, I know we have on-page LPO/CRO issues throughout the site. Getting lost in the weeds on that, frankly. Secondly, we struggle with lead generation, because our niche is really competitive. I would like to do a call with an expert in travel operator lead generation (ideally, an expert with experience in uncoventional, nichy adventure travel) and conversion to look at our funnel, from social strategy, to on-page conversion issues, to back-end booking management. In the end, we MUST drive bookings in the next couple months, or we are in trouble. Any help greatly appreciated. Thanks much!



I've got years of experience in sales and small business management. While not travel-focused, I may be able to help.

Why are you so focused on a direct-sales approach?

I know travel agents that frequently sell adventure travel products for operators.

Have you properly analyzed all the sales channels available to you? Agents have relationships with frequent adventurers who rely on their input when making travel decisions.

If agents aren't part of your sales efforts, is it because your margins aren't correct?

Are you trying to fix a sales problem with a marketing solution?

Let me know if you'd like to book a call.


Answered 7 years ago

Hi there, I am not a travel agency, but I am a blogger all about ecotourism, which is also a narrow niche in the travel industry. What I would like to add to this conversation is to consider contacting certain specific and popular travel blogger about your services. There are some bloggers who will put together a group of travelers from their followers and serve as leader of the group for a particular trip to a specific destination and experience. You may be able to negotiate a new relationship with such a blogger, and then this can become one of your sales funnels where the blogger is your marketing and sale rep.

Answered 7 years ago

hi Friend ,

Well , before even i start to answer , i would appreciate if you can throw some light on below questions , which might help me understand your product/site better , later we can work on target clientle & then on how to genrate leads ,result in closures .

1.what is your website all about ? is it b2c or b2b ? have an API with other OTA's or you have tyour own products uploaded ?
3.Hows your usual turn around time when it comes to leads coming from your website ? ( if it is a static one )
4.Hows your distribution of products happening ? is it reaching to right target clientle ?
5.whats current mode of marketing ? whats your site's look to book ratio ?

any other relevant info will help me understand your product better ,

I look forward to hear from you in order to help you with strategic online alliances , lead genration and distribution of your exclusive products ,

you would agree , there is buyer for every product ,all one need to do is hunt in the right place at the right time !

cheers !!
do call 919595264754 or mail me

Travel and OTA professional

Answered 7 years ago

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